Login to eMerchantGateway
eMerchant eMerchant
  • Our Services
    • Merchant Accounts
    • Payment Gateways
    • Virtual Terminals
    • Retail Terminals/POS
    • eCommerce Platform
    • Business Loans
  • Gateways
    • eMerchantGateway
    • Authorize.Net
    • USAePay
    • Cybersource
    • PayFlow Pro
    • NMI Payment Gateway
  • Integrations
    • eCommerce Integration
    • Enterprise Software Integrations
    • Retail Terminals/POS Integrations
  • Resources
    • column 4
      • Payment Security
        • Fraud Prevention
        • Payment Tokenization
        • EMV
        • PCI Compliance
    • Column 5
      • Resources
        • What is Payment Processing?
        • New Merchant Accounts
        • eCommerce Merchants
        • blog
  • Community
Gateway Login
Get More Info
eMerchant

5 Ways to Know Your eCommerce Platform is on the Way Out

Home / blog / eCommerce / 5 Ways to Know Your eCommerce Platform is on the Way Out

5 Ways to Know Your eCommerce Platform is on the Way Out

By admin ineCommerce

When you’ve made a tremendous investment into an eCommerce platform, the last thing you want is for it not to survive. There is a level of dependency from both the merchant and a platform that can’t be over-emphasized. However, reality has to sink in at some point: Platforms are either thriving or barely hanging on.

We all know that it makes no sense for a platform to admit they’re circling the drain. Yet, the merchant has to know the facts so as to make an informed decision about the future of their business. How can we look for clues on if an eCommerce platform is really on their way out? We’ve listed five signs no one should ignore:

1) The Platform Stops Investing In Technology

If a platform is tight on cash, technology investment is usually one of the first areas to be axed. This is of course a “cut your nose off to spite your face” scenario, since keeping up with best practices in technology is critical to survival. If the last significant update to the platform was either not-that-significant or years old, this is a sure sign the platform is struggling.

2) Customer Service Takes a Nose-Dive

Another area that can unfortunately become a casualty with expiring platforms is customer service. Higher-revenue merchants, the backbone of any successful platform, typically require a larger amount of service. When the support staff is either stretched too thin or frankly unavailable, this causes those merchants to look elsewhere—dooming the platform.

3) Retention is Prioritized Over Acquisition

Because paying merchants are the lifeblood of the business, a platform needs more and more of them to stay relevant and competitive. When the platform places all of their attention on keeping existing merchants in place, this can accurately be seen as a desperate maneuver to stop any and all hemorrhaging. It’s a short-sighted tactic that can cause any platform to plummet.

4) Marketing Stops Entirely

When the platform’s focus is on fixing any internal bleeding, external concerns like marketing are usually ignored. This ties in directly with the previous point, as marketing is all about getting new business in the door. It also destroys the ability for the company to properly brand itself against competing platforms. When a company doesn’t know what it truly is and what it stands for, there is no brand to even market.

5) Partnerships Are Ignored 

At this point, long-standing partners of the platform are deservingly frustrated. Not only have the merchants tied their fortunes to the platform, so have the partners. This usually results in a hardcore doubling-down from partners to service the remaining merchants desperate for service—or it creates a mass exodus. Even a combination of these extremes creates a lukewarm partner environment that threatens the platform itself.

So there you have it: five sure-fire ways to detect if an eCommerce platform is struggling. While one or two of these can be overcome with a lot of hard work and strategic planning, three or more give you a guarantee you’ll see a depressing press-release in the near future. Make sure you’re planning accordingly!

About EYStudios: EYStudios is two studios in one, offering your business full site development services and ongoing marketing & maintenance. For over 16 years, our team has worked with eCommerce businesses to create an omnichannel brand that engages their customers and outpaces the competition. EYStudios is the only agency in the world to earn the prestigious “Partner of the Year Award” from both BigCommerce and Magento. Learn more about our services at eystudios.com. For updates on what we’re up to at the agency, follow us on Facebook, Instagram and LinkedIn.

Get started with an eMerchant Account Today! Sign up below here to begin:







Recent Posts

  • Tips and Best Practices for Avoiding Refunds and Chargebacks in Your Business
  • Efficient and Secure: Understanding the Advantages of eChecks
  • How ERP Integrating with a Payment Processing Solution Can Help Your Business Grow
  • Order management can help you scale your ecommerce business.
  • The State Payment Terminals & Credit Card Machines

  • <strong>Understanding the Basics: How Payment Processing Software for Small Business Can Streamline Transactions</strong>
    Previous PostUnderstanding the Basics: How Payment Processing Software for Small Business Can Streamline Transactions
  • Next PostMaking Your Business Run Smoother
    <strong>Understanding the Basics: How Payment Processing Software for Small Business Can Streamline Transactions</strong>

Related Posts

<strong>How ERP Integrating with a Payment Processing Solution Can Help Your Business Grow</strong>
eCommerce ERP Integrations Services

How ERP Integrating with a Payment Processing Solution Can Help Your Business Grow

Order management can help you scale your ecommerce business.
eCommerce Services

Order management can help you scale your ecommerce business.

Chargeback Management: 10 Tips to Reduce Revenue Loss
Chargebacks eCommerce Fraud Prevention

Chargeback Management: 10 Tips to Reduce Revenue Loss

What Fraud Tactics are Trending on the Top 5 Ecommerce Platforms?
eCommerce Fraud Prevention

What Fraud Tactics are Trending on the Top 5 Ecommerce Platforms?

Services:

  • Payment Gateways
  • Merchant Accounts
  • POS Retail Terminals
  • Virtual Terminals
  • eCommerce Platform
  • Business Loans

About Us:

  • Message from the CEO
  • Job Opportunities
  • Contact Us
  • Sitemap

Websites:

  • eMerchant.com
  • eMerchantAssociation.com

Subscribe to Newsletter:

emerchant_header_1

Aliso Viejo Office:
27422 Aliso Creek Rd, Suite 200
Aliso Viejo, CA 92656
(866) 979-0260

Email:

  • talk@emerchant.com
  • support@emerchant.com

About:

As a premier eCommerce Merchant Services Provider, eMerchant has been specializing in eCommerce Payment Solutions since 2002.

© 2023 copyright eMerchant Inc.  Terms | Privacy Policy

eMerchant is a registered ISO/MSP with Fifth Third Bank, 38 Fountain Square Plaza, Cincinnati, OH 45263.

Copy