Become EMV compliant with eMerchant!
The EMV (Europay, Mastercard, Visa) movement has come and you need to be ready for it. This is a call to action for Retail and other card present merchants to get onboard the EMV Compliance train.
Oct. 1st, 2015 marked the beginning of the liability shift. In-store counterfeit fraud liability will shift to the party — either the card issuing financial institution or the merchant — that has not adopted chip technology.
So, what are the benefits of the EMV process? The EMV Chip Specifications are designed to significantly improve the security for face-to-face payment transactions by providing features for reducing the fraud that result from counterfeit and lost and stolen cards.
Counterfeit and lost and stolen fraud represents significant cost to all participants in the payment process, including retailers, acquiring banks, card issuers and cardholders. Costs are realized through the processing of cardholder disputes, research into suspect transactions, replacement of cards that have been counterfeited or reported as lost and stolen, and eventual liability for the fraudulent payment itself. By reducing counterfeit and lost and stolen card fraud, EMV chip technology offers real benefits to retailers, acquirers, card issuers and cardholders.
eMerchant can help you obtain the needed terminals and can advise you on best practices to ensure that you are EMV compliant.
Please review the infographic below outlining the EMV process.
Having a direct Merchant account to accept Credit Cards provides many advantages
Increased Sales by providing more payment choices
Enhanced Perception All large successful sites accept credit cards directly
Increased Cash Flow by getting your money into your home back account quicker
The eMerchant “Advantage”
- Multiple Banking Partners – We provide the right fit for your growing business which includes best rates, most generous processing limits, quickest funding and most liberal approvals.
- Multiple Gateway Choices – Plugging into any shopping cart is never a problem for eMerchant.
- Multiple Hardware Options – Find the right terminal or Wireless Device with our knowledgeable staff
- Old Fashioned, “Customer Comes First” attitude! Contact us today to speak with one of our credit card processing experts.